Most people don't understand what a photographer really does. I've spent years honing my craft and improving my skills, but this statement has the amazing ability to wipe it all away and make me look like nothing but a monkey with a magic camera.
Photography is an art, a lot goes into one image. Everything is a factor, lighting, location, camera settings, equipment, lens, clothing, posing, angle even your make up & hair. Lighting is key, if you don't shoot your image and have great lighting your photo can not be saved, no matter how good you are in Photoshop.
Here is a before and after image I took in my clients home. The baby was laid on the couch and they had huge windows that let in a lot of natural light. Then came the editing.....exposure was adjusted, white balance, color, skin color, cloning, dodging and a whole lot more.......words that you probley don't really understand.
All my images are hand edited meaning I don't just click on a button and wala!